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How to Use Psychology to Increase Sales PDF Print E-mail
Wednesday, 29 April 2009
Have you written a great book, but have trouble finding leads?  The goal is to find customers interested in your book and prompt them to purchase your book.  This is a task that is no easy feat, unless you understand psychology.  You can persuade potential customers through various psychological techniques.


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Increase Your Income and Eliminate Free Consultations PDF Print E-mail
Wednesday, 29 April 2009
Creative professionals often meet with clients for "free consultations" with the hopes of turning that consult into a paying client.  Though this thought process is common and may make sense on the surface, it's actually contradictory to the behavior of great paying clients.  

By giving away the initial consultation for free, you are diminishing the value of your talents and your services, and in turn hurting your chances of closing a great deal.  Potential customers who get the initial consultation for free are less likely to value what you do and will more likely balk at your fees.  

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Mortgage Refinance Leads PDF Print E-mail
Wednesday, 29 April 2009
If you are a loan officer or mortgage broker and you are on the market for refinance leads, you definitely want to buy them fresh or in “real time.”

Here are a few suggestions for deciding which mortgage lead company you would like to go with.

Last Updated ( Wednesday, 29 April 2009 )
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